Dan Bofoya

The future looks bright when it comes to the prospect of growing a home care business. But the goal of home care business growth today requires that owners manage and increase their online presence via smart Search Engine Optimization (SEO) tactics for home care businesses. If you're not familiar with online marketing, the prospect may seem daunting. But online marketing strategies are actually easier to implement and more effective than many traditional marketing tactics, once you understand the basic principles of how to manage - and increase - the online presence of your home care business.  An online presence for...

Once you get the hang of home care software, you will wonder how you lived without it.  The convenience it offers is on another level. However, it would help if you were careful that you didn't pay too much for the software. Especially if you’re not using half the features in the app. Head into the new year knowing you’re spending the correct amount of money on software that fits your particular needs.  Some of the signs you are overpaying for the home care software include: 1)    Features You Don't Need The best home care software customizes plans for...

Even with the rapid vaccines rollout, the COVID 19 pandemic is still affecting communities across the world. This has overwhelmed caregivers and has also made hiring caregivers a very tough task, making the need for caregiving to grow exponentially. There are many things to take into account during this time. Most importantly, the needs of your loved ones matter a lot. What will you do if they need care? Who can you trust to help them? And more… What a Home Care Business Needs to Consider When Hiring a Caregiver Here are 4 key issues you need to consider before hiring...

Caregiving is a tough job; it's difficult enough to care for one person, let alone many. The caregiver role can be challenging at times and may even seem overwhelming. Here are 10 signs that will help identify quality caregivers: 1. Respectful Quality caregivers show respect for themselves and others by speaking respectfully, treating all people with equal dignity, and showing courtesy through their actions towards others. 2. Honest Honesty goes hand-in-hand with respectfulness because honesty means being truthful about what has been done or not done. A quality caregiver will be honest while maintaining confidentiality. They don't make false claims...

As a home care agency owner, your priorities include getting clients and discussing the responsibilities your organization will assume. The next most important thing that such individuals will want to know is how much you will charge for the services your agency will be offering. Several factors come into play, in this case, including the qualifications of your employees, the services a particular client requires, extra tasks that may increase the workload, thereby warranting an additional charge, among other things. For that reason, there is no exact science when deciding how much you should charge clients as a home care agency operator....

Having the right compensation structure is key in every home care agency. Whether you are just starting your firm or have been in the industry for a while, you need to regularly review your pricing to attract the most clients and retain your caregivers as well.Do you offer competitive pricing to your caregivers? According to Payscale, the average salary of a home caregiver is $11.99 per hour. This amount changes from state to state, so you can consider the minimum salary for caregivers in your state to avoid legal repercussions.With the state’s minimum remuneration in mind, you can consider the experience...

Do you look forward to receiving reviews about your business? Reviews, whether negative or positive, can have a significant impact on your business. For instance, negative reviews can be seen by hundreds of customers, hurting your business reputation. With the increased number of social media users and review websites, businesses should be more concerned than ever about what customers are saying about them. Fortunately, negative reviews do not have to rest to loss of business. Instead, negative reviews can help you attract more clients to your business. Most clients trust a company that has a few negative reviews that the one that has no negative reviews. Hence negative...

Your caregivers are essential partners and play a crucial role in the growth of your home care business. However, if one of your caregivers decides to poach a client, your company could suffer significant damage. In many cases, caregivers leaving agency work to start working privately, or those taking care of clients moving to a different agency poach clients and work with them directly. There are three significant reasons why your caregiver would work directly with your client: They have worked together for long. Your client is offering to increase your caregiver's pay Administrative or cultural issues within your company...

With the Covid-19 pandemic stretching the capacities of healthcare facilities and the U.S. facing a rapidly aging population, there is plenty of business coming to home care providers. As a result, many companies have sprung up to cater to the need for home care services, making it suddenly a very competitive field. The competition for business means that quality of service and efficiency are the main differentiators from one provider to the next. To stay competitive, you need well-trained and motivated people on your team to ensure you achieve your business goals. Why Scheduler Training Is Crucial For Your Business...

Home care agency management can be a bit of a juggling act. Not so long ago, software systems for supporting the demanding tasks of marketing, accounting, and overall home care agency management, seemed non-existent. Thankfully, today, software options exist the can make the responsibility of running an agency much more manageable. Here, we will showcase three of them - one for marketing - one for organizing financial aspects of the business - one that encompasses both practical aspects of scheduling and staffing - plus payroll and record keeping.   Marketing Software to Build Business Various marketing strategies are important for...