The market for Home Care services is increasing. Over the next two decades a significant percentage of the population will join the over 65 sector. More and more aging seniors are opting to remain in their homes, if they can find a Home Care service capable of providing the services they require.

Ready to tap this growing base of Home Care clients in your region? Is your goal to become known as the go-to home care company in your community? The secret to growing your Home Care business is to implement today’s most effective marketing principles. Get started today by reviewing this post and learning the basics of Home Care marketing utilized by successful Home Care companies.

Establish a Marketing Plan to Grow Your Home Care Business

Having a plan is the key to accomplishing defined goals, whether you want to lose weight or grow a Home Care business. Your first marketing goal is to provide the quality of service you plan to advertise.

Begin by Providing Quality Home Care Services

The services provided by a Home Care business are designed to improve the lives of senior citizens and others who need help with tasks of daily living. Providing exceptional, reliable service and bringing peace of mind to patients and their families should be the prioritized objectives of every Home Care agency. Stellar service creates satisfied customers. Satisfied customers spread the word about your services.

5 Basic Marketing Principles and Strategies for Home Care Businesses

Marketing objectives for any business include the basic goals of increasing brand awareness to get your business noticed and driving conversion to build and grow client lists. Various marketing strategies support the goal of publicizing an agency’s conscientious, superior services to patients.

Providing news and useful information to target audiences, also called target markets, who may be interested in Home Care services, on a regular basis, through the most effective channels, spells success. Establishing an online presence is essential. Online searches are a primary way people seek services today. If your site isn’t set up and managed with search engine optimization (SEO) in mind, you’re likely missing out on potential clients.

A variety of marketing strategies and channels can each play a key role in growing any type of business. Establishing an online presence is of primary importance, but other, traditional marketing techniques continue to play a role in boosting the business of service providers also.

Here’s a list of five prominent principles for marketing and growing your Home Care business.

  1. Digital Marketing With an SEO Focus

Online is likely where you’ll be found by the majority of potential clients. Become savvy about digital marketing techniques and trends if you want to get ahead.

Facebook and Google provide platforms for marketing and advertising your Home Care business. However you promote your business, online, be sure to focus on structuring your website in a way that helps search engines find it.And be sure to create content optimized for SEO.  Using keywords in your content that are most often typed into the search box by people seeking Home Care services helps connect potential clients with your Home Care business.

Don’t have time to devote to devising an online marketing plan? Hire a professional to do it for you– today. It’s that important if you want to grow your Home Care business.

  1. Custom Printed Materials and Branded Goods 

Print advertising, i.e. brochures which include details about the features which make your services special, as well as business cards and other traditional hard-copy materials for distribution are still good ways to advertise. They should supplement the branding efforts of your online marketing program. Pens, notebooks, water bottles, sticky notes . . . currently popular swag will help spread the word about your Home Care services.

  1. Obtaining and Publicizing Professional Referrals 

Speak with local health care authorities. Let them know about your services. Make a donation, buy their employees a treat. Chat with discharge planners of medical facilities. Impress them with the details of your services. In turn, they’ll likely send you referrals, perhaps offer testimonials on their website or yours. It’s not bribery, it’s friendly B2B marketing.

  1. Networking and Establishing a Presence at Community Events

Make yourself visible to local citizens – your potential clients. Make appearances at local events. Interact and answer questions. Bring the swag and the brochures. Gather contact info by holding raffles for more expensive swag items.

  1. “Parketing” for Free or Almost Free Publicity

A creative type of advertising is to park a vehicle, bearing your brand label, in a high traffic area in your local community. Have someone pick you up and deliver you to your office, or take public transportation. Get a ride back to your vehicle at day’s end. For the price of a (legal) parking spot – free if there are no parking restrictions, you’ll have exposed your business name to thousands of local citizens, many of whom may eventually require Home Care for themselves or a family member.

Applying proven marketing principles, including a variety of tips for growing your Home Care business isn’t rocket science. It just takes a bit of focus.

This blog was written by FirstVisit in conjunction with Home Care Profit. Home Care Profit is a group run by Darnell Reid which is geared towards entrepreneurs who want to learn how to start, grow and profit in the Home Care industry. He’s an experienced Home Care agency owner who helps entrepreneurs all across the US through posts, webinars, and discussions on his facebook group as well as his podcast, The Home Care Insiders Secrets.


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